We've all seen it. We all wake up in the middle of the night in a cold sweat repeating it. "Head on, apply directly to the forehead." One of the most successful commercials in the recent years simply because it supplies all that one needs for an effective advertisement: present a problem, solve it, and do it in a memorable way. It does all three very well, the third part being the most astounding with this product.
Watch the commercial here.
A physiological appeal in advertising is one of the more basic ideas to understand. An advertisement of this type aims to find a need the viewer has and fix it, but the need must be physical in nature. Examples of this are hunger, pain, and itchiness.
The Head On advertisement represents this appeal because it, as stated previously, presents a physical need and fulfills it. Head pain is a physiological ailment that is fixed within the commercial, successfully representing a physiological appeal.
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