Globalization, a continuously evolving concept, constantly changes meaning with the advent of technology to grow the idea's efficacy. It refers to the unity of the world into one entity, whether in terms of culture or economy. What this means is an American car isn't necessarily what it's name implies. The parts may have been made in Germany, while the assembly was done in Japan. The accomplishment of this idea is entirely due to progressive technology and the hunger of business that comes with it.
Glocalization takes this idea of globalization and forces its focus on the culture and especially the community portion. A group of people from around the world and feel extremely close sitting around the warmth of the same ideological campfire.
An example of this is a social network such as Facebook. The site allows for a great number of people from different corners of the world to have a "glocal" feeling as they experience the joys globalization brings them. Users connect through increased communication granted through the prosperous site.
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