Extra Credit Assignment

This blog experience proved effective in helping students to better explain concepts to their professors and themselves, yet it proved to still be in a fledgeling state. The grading criteria were quickly altered at the beginning of the course, fine. But the new criteria was obviously not totally agreed upon. Many students doing the same amount of work and proving the same level of understanding often received vastly different grades.

Whether this is due to the subjectivity of the graders or due to the wording of the students themselves is not the point. The point is that there must be a much more definitive set of guidelines on what a good blog post is. Being that this is a class with over 400 people, the variation of grading from one TA to the next may be vast. So, a better grading criteria would remove much of the subjectivity and focus more on the students' understanding of the material.

Writing a poor blog post with apt mastery of the material should not get in the way of the students' grade. This is the most important thing that needs to be altered in the class because it is new and accounts for a large part of the grade in the course.

Yes, you can use my blog in a paper or report.

Globalization and Glocalization

Globalization, a continuously evolving concept, constantly changes meaning with the advent of technology to grow the idea's efficacy. It refers to the unity of the world into one entity, whether in terms of culture or economy. What this means is an American car isn't necessarily what it's name implies. The parts may have been made in Germany, while the assembly was done in Japan. The accomplishment of this idea is entirely due to progressive technology and the hunger of business that comes with it.

Glocalization takes this idea of globalization and forces its focus on the culture and especially the community portion. A group of people from around the world and feel extremely close sitting around the warmth of the same ideological campfire.

An example of this is a social network such as Facebook. The site allows for a great number of people from different corners of the world to have a "glocal" feeling as they experience the joys globalization brings them. Users connect through increased communication granted through the prosperous site.

Head On: Fulfilling a Need

We've all seen it. We all wake up in the middle of the night in a cold sweat repeating it. "Head on, apply directly to the forehead." One of the most successful commercials in the recent years simply because it supplies all that one needs for an effective advertisement: present a problem, solve it, and do it in a memorable way. It does all three very well, the third part being the most astounding with this product.

Watch the commercial here.

A physiological appeal in advertising is one of the more basic ideas to understand. An advertisement of this type aims to find a need the viewer has and fix it, but the need must be physical in nature. Examples of this are hunger, pain, and itchiness.

The Head On advertisement represents this appeal because it, as stated previously, presents a physical need and fulfills it. Head pain is a physiological ailment that is fixed within the commercial, successfully representing a physiological appeal.