Radio: Sponsored By Industry

Due purely for a need for new advertising and advocation media, the mass good industries of the 1920's pushed to create the popularization of radio.

In an innovate medium, companies will often see potential to create a much larger base of customers. The companies invest money in programing and sponsorships for the rising medium. The funding leads to better productions riddled with advertisments for the company who paid for the show. As the medium rises, the consumer base grows, feeds the sponsor more money, which in turn invests more money back into the show.

An example is the radio mega-company, RCA. RCA's main business was selling radios, pure and simple. So in order to facilitate the need for more radios, they created a broadcasting network, NBC, to increase the popularity of their product. The popularity of the show lead to the popularity of the radio itself, fulfilling RCA's intentions.