Hegemony

Hegemony, though an influential driving force of message delivery for many media sources, can be used in opposition to said sources, instigating a form of thought reform and investigation.

This concept is usually thought of as the way to plant an invasive idea into the mind of viewers and sway their opinions. True, this is the case most of the time, but often the same tactic can be used to point out the purely ridiculous nature of the editorialists' advances. The ploy of a party with a message to force can be halted by those who refuse to sedentarily obey. Satire levels the soap box until it is nothing more than a pile of debris with no logic to its form.

In this clip, Glenn Beck is seen using obvious methods of hegemony: framing, skewing, and more. Jon Stewart comments on the again clearly ridiculous nature of the Fox News personality by imitating the Glenn Beck show on his own program The Daily Show. Through a heavy use of parody and sarcasm, the show's creator uses the same method to influence people to think for themselves and not be swayed simply by slight of hand. Though Stewart does often have an agenda, as everyone does, the focus of his segment is not on the message, but its absurd delivery and obvious construing. The apparently "righteous" major news corporation is morally challenged by the show that often follows puppets making crank calls.

Hegemony is not a one way street. Telling someone to listen is equally as hegemonic as telling them not to.